Each detail is carefully embroidered instead of just printed. This way the colors can stay vibrant for a very long time and you look like you are wearing a piece from an ultra luxury boutique rather than just some cheaply made merchandise. Even though we are using the same manufacturing methods as these luxury boutiques & popular items often sell out within minutes, we remain dedicated to keeping prices reasonable considering the craftsmanship & high end fabrics, but never upcharge you just for our brand name like many other luxury brands that offer this level of quality do.